8th International 

XR-Metaverse Conference

The International XR-Metaverse Conference is an annual immersive tech 

event of the International Association of Immersive Technology Innovation(IAITI). 

It aims to bring industry and academia together in order to discuss, present, 

showcase the latest trends and advance the immersive technology arena. 

The 8th International XR-Metaverse Conference will be held at UNLV, 

Las Vegas, USA, 28-30 June 2023.  The 8th International XR-Metaverse 

Conference will focus on the theme of XR meets the Metaverse.


8th International XR-Metaverse Conference

Best paper award🏆winners

Best academic paper award*

H. Kumar, P. Rauschnabel, M. N. Agarwal, R. Singh and R. Srivastava. Towards a theoretical framework for augmented reality marketing: a means end chain perspective in retailing.

Runner Up: 

Best academic paper award*

S. Barta, S. Ibáñez-Sánchez, C. Flavian and C. Orus. Exploring the Influence of Value Expectations and Personal Characteristics on the Creation of Avatars for Events in the Metaverse.

Best industry paper award*

F. Amin and T. Jung. PR in VR: Helping the NHS Deliver More Accessible, Greener, and Better Quality Care.

Runner Up: 

Best industry paper award*

A. Magnelli, F. Basso and A. Cavallaro. The Divine Comedy in VR: Purgatory, an immersive journey.


*IAITI OFFICIAL RECEIPT WILL BE EMAILED OUT 4-5 days after registration!


" Earlybird registration is open until 

15 April 2023 "

A right to return of tickets and the refund of the ticket purchase price only applies if the event is cancelled or relocated. If you are unable to attend the event, you can transfer your ticket to another person. Please let us know the name of this person at least three days before the start of the event. Up to two weeks before the event, it is possible to cancel the ticket.  We will then refund half of the purchase price.

Sponsor / Exhibitor

( 5m x 5m space /

including 4 delegation passes )

( 3m x 3m space /

including 3 delegation passes )

( 2m x 2m space /

including 2 delegation passes )

( 2m x 2m space /

including 1 delegation pass )

Themes To Be Covered

Themes to be covered at the conference include, but are not limited to, the following areas:

· XR and the metaverse

· XR to overcome a health crisis

· XR for societal good

· AI, Big Data, IoT, 5G, Robot and Digital Twin         powered XR innovation

· Digital transformation through XR

· XR adoption behaviour

· XR/metaverse business models

· Development and implementation of augmented and virtual reality applications

· Mobile and wearable technologies and      


· Impacts of XR on value co-creation

· XR/metaverse for customer engagement

· Legal, ethical, and regulatory issues

· New methodological approaches for       XR/metaverse

· XR/metaverse applications in tourism, events, cultural heritage, architecture, education, retail, entertainment, health, manufacturing etc.

· Any other related topic